Discover the best things to do in the Bay of Plenty, a vibrant region known for its beaches, coastal adventures, and outdoor experiences. From Tauranga and Mount Maunganui’s iconic coastline to Whakatāne’s relaxed seaside charm, the Bay of Plenty offers activities for every type of traveller. Enjoy water activities, wildlife encounters, scenic walks, and family-friendly attractions across the region. Whether you’re planning a short stay or a longer itinerary, this guide highlights the top Bay of Plenty activities and attractions to help you make the most of your visit.

Tauranga is the Bay of Plenty’s main centre and one of New Zealand’s fastest-growing cities. Blessed with a dazzling blue harbour and bathed in sunshine, Tauranga is the region’s urban heart, offering world-class facilities, iconic beaches, and an enviable coastal lifestyle.
Tauranga Harbour is a valued recreational haven, with the town and headland of Mount Maunganui standing proudly at its entrance. For local Māori, the harbour is both a physical and spiritual symbol of identity. From scuba diving and fishing charters to kayaking and surfing, experiencing Tauranga and Mount Maunganui from the water is truly magical.
The Bay of Plenty is an incredible region that excites, entertains, and captivates, making it one of New Zealand’s most popular holiday destinations for both Kiwis and international visitors. Located east of the Kaimai–Mamaku Ranges and south of the Coromandel Peninsula, the region is ideal for a family holiday, with beautiful harbours, long white surf beaches, friendly communities, and a relaxed coastal lifestyle.
With excellent surf spots, sun, sand, sea, and plenty of great places to eat and shop, there is no shortage of fun across the Bay of Plenty. From water activities and marine wildlife encounters to scenic coastal landscapes and outdoor adventures, the region offers unforgettable experiences for visitors of all ages.
Whakatāne offers a more relaxed coastal experience within the Bay of Plenty, known for its scenic harbour, nearby beaches, and easy access to nature. It’s a great base for marine and outdoor activities and suits travellers looking for a quieter pace while still enjoying the region’s natural beauty.
Whether you’re visiting for a weekend or planning a longer stay, the Bay of Plenty offers plenty of options for all seasons. From coastal road trips to water-based adventures and family-friendly attractions, this region is easy to explore and rewarding to experience.

Tauranga and Mount Maunganui are the activity hub of the Bay of Plenty, offering some of the region’s best water-based and outdoor experiences. With a sheltered harbour, open ocean coastline, and consistently sunny climate, this area is ideal for adventure, exploration, and unforgettable days on the water.
From kayaking and wildlife encounters to coastal adventures and unique guided experiences, Tauranga Harbour and the surrounding coastline provide the perfect natural playground. Calm inner-harbour waters suit relaxed paddling and exploration, while the open ocean delivers excitement for those seeking more adventurous outings. Many experiences depart close to the city and Mount Maunganui, making it easy to combine activities with beach time, cafés, and coastal walks.
At the entrance to the harbour stands Mauao (Mount Maunganui), a sacred landmark and iconic backdrop to the area’s adventures. Whether you’re exploring the coastline, encountering marine life, or enjoying a guided experience on or near the water, Tauranga and Mount Maunganui offer the widest choice of activities in the Bay of Plenty — all set against spectacular coastal scenery.
Whakatane offers a relaxed coastal experience in the eastern Bay of Plenty and is best known as the gateway to Whakaari / White Island, New Zealand’s active marine volcano. With a sunny climate, calm harbour waters, and strong cultural connections, Whakatāne is ideal for travellers seeking nature, marine adventures, and a slower pace.
The town has a long association with the sea and Māori culture, and its coastal setting makes it a natural base for water-based experiences and scenic exploration. Whether you’re heading offshore, exploring the harbour, or simply enjoying the laid-back atmosphere, Whakatane provides a unique and memorable addition to a Bay of Plenty itinerary.