It is said that a great picture is worth a thousand words and there should be not any confusion between a cool Instagram pic and a professionally taken photograph that shows the space in its best light, with a well crafted and informative composition. The right angles, the correct colours, the balanced exposure and finally but not ultimately the use of professionally grade wide angle lenses combined with full frame cameras, sturdy tripods and fill in flash can just not be rivalled by the most updated smartphone or the latest consumer grade camera.
Potential customers base much of their decision on the photography your website presents and most likely the first thing people will see when they enter your site and first impressions count! So why not showcase the excellence of your accommodation through professional visuals that will inspire your potential customers to CLICK & BOOK.
In most cases you only have a short amount of time to “make the sale” online and usually the traffic that comes to your website are people who have never been to your property before and have no understanding of how it looks, these people are going to decide whether or not to book with you based on the quality of the photos that they see on your site.
Photos show people what to expect. It’s also important to see the hotel or resort’s exterior, its lobby, guest rooms, and other amenities. The potential guest needs to be reassured that their hard earned dollar will get them what they’re looking for and encourage them to book your accommodation with confidence.
How do people decide which hotel or resort to stay in? The decision can be a crucial one for the duration of their trip away from home. People go online, search, and look at the photos to gauge how comfortable or appealing their stay will be. If the photos are well-lit, sharp, and visually appealing, they’ll be more inclined to book their reservation than if they see mediocre photos. A balance of impact and information is crucial.
Our society is increasingly visual. People base their opinions of where to spend their travel dollar almost exclusively on how the property is presented visually on the internet and in marketing materials. Aside from online reviews, photography is the mitigating factor as to whether those dollars will be spent with you, or move along to the competition.
Photos of hotels and resorts provide a person with their first impression of the place. In addition, photos show people what to expect. It’s important to see the hotel or resort’s exterior, its lobby, guest rooms, and other amenities. The potential guest needs to be reassured that their hard earned dollar will get them what they’re looking for.
When a person visits a website to investigate a hotel or resort, they need to feel like they’re there. In an era where competition for guests is at an all-time high, the hotel with the best pictures gets the most guests, and in turn, the most revenue.
We have photographed many Hotels, Resorts, Bed & Breakfast and Holiday Homes throughout New Zealand and the Pacific Islands. Capturing the whole story and feel of each property, from the lush landscaping of the grounds to the finer details of guests lounge and bar areas. What is being served in the restaurants/cafe, the quality of the linen in the rooms along with its function areas for conference, weddings and other onsite facilities.
While many photographers only plan on capturing a few photographs of each room, we understand that these images are being used for your website, third party sites, brochure and social media. We capture a high quantity of images so you that you have a website filled with great photos so every page has its own unique set of visuals.
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Aerial drone video footage is becoming a great tool for accommodation and tourism providors. What would once have been an expensive, helicopter-based photo session and restricted by height and location, can now be delivered cost-effectively through the use of our drones (UAVs.)
Let us provide you with drone imagery as your potential clients will see your property from a whole new perspective. Video and drone photography is perfect for showcasing your property, facilities and surrounding location. Immerse your audience, entice their senses and grab their full attention.
Drone imagery will add a totally different perspective to your property
Internet speeds are getting faster, screen sizes keep getting larger and online video is looking better than ever. Videos demand more consumer attention than any other medium, but it is also incredibly easy to consume. With so much content available, capturing attention has become the key, and visual content is the key to great engagement. Video marketing can capture a wide audience, and it works on many levels.
If hoteliers are looking to increase engagement and traffic to their websites, then video must be a part of the marketing plan. Video is the most sought-after form of content on the internet. Most of the people on the internet are viewing videos and in a few years, the majority of content online will be video. There is countless marketing research revealing the popularity and impact of video.
20% of users read text while 80% will watch a video with the same content. This shows that video is more appealing and easier to consume than text.
Drone videography allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At NZ Video Production, we have embraced this new technology added it to the street level conversation and created a whole new way to visually communicate to your customers and potential customers.
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Gary & Leslie Lucas
Bay of Islands Apartments
Abri Apartments Paihia
Marketing Manager – Scenic Hotel Group
Call us today:
Phone: 0800 485 584 Email: [email protected]
Email: [email protected]